Tackling a High Bounce Rate- Part Two

Dealing with a high bounce rate on your website? Here are my recommendations for what to do to try to solve the problem.

First, don’t get spun up. Not every page needs to have a low bounce rate of 40% to 65%. I have found that blog posts and informational articles, which may be driving traffic to your website, may also have a high bounce rate.

If this is the case, I recommend the following actions:

Put the page to work for you. Feature your newsletter subscription link, video links, and even AdSense advertising ads on those high traffic, yet high bounce rate pages. Understand that they are doorways into your site and work to market your own site on these pages with banners, icons, and interactivity like video embeds.

Second, if you have content and service pages that are really meaningful to your business and they have a bounce rate in the high 70%’s, I would tag them for a content review.

If this is the case, I recommend the following actions:

Review your meta tags, you may be getting traffic that is not targeted to your page content. Review your meta title and meta description tags. Do they make sense based on the content of the page? Should they be updated to be more reflective of what the reader will find when they click in?

Review your page content with a careful eye for detail. Are you supplying content that is engaging or just supplying information. Do you have a call to action on the page, do you have links to your contact form, are you using an app like Drift to get the person online chatting with you, are you addressing a pain point and supplying solutions with related information on other pages drawing the reader in farther to your content?

Are you driving untargeted Google AdWords traffic to your page and paying for a click where what you are offering on your page does not match keywords that are being triggered? As AdWords experts find out more about our programs to solve this issue.

We offer professional by the hour content consulting and website content writing services. I invite you to visit my website to learn more about how we can help you to lower a high bounce rate on your website.

What to Consider Before Doing Search Engine Optimization

Be On Target

Search engine optimization is not for every website. Although search engine optimization can really improve the organic search results for some websites, there are a couple of considerations when search engine optimization should not be considered and maybe a full site redesign may be a better investment of money and time.

When not to do search engine optimization:

  1. If your site is created in a template and the site layout becomes broken when new content is added.
  2. Your site looks funny in browsers other than Chrome and Firefox.
  3. You have a site designed using Flash or tables for your layout.
  4. Your website looks dated or non-professional.

As search engine optimization is not inexpensive, in some cases the money that would have been spent on search engine optimization would be better spent on a new search engine friendly design with built-in optimization features.

Insights on Why Your Website Has Dropped Organic Placement

I found this terrific article and wanted to share it with you. It is “10 Reasons Your Site’s Search Engine Ranking Dropped
by Paul M Ventura on SitePro News. You can read the full article by clicking the  article title above. Paul shows some terrific insight into why your site may  have dropped organic placement on Google in light of some of Google’s recent  algorithm changes.

In a nutshell here are his reasons interspersed with some of my own  comments:

  • The Google Honeymoon Ended
    I’ve seen this before, new  sites start out strong and then after about four weeks fall to their more  realistic organic placement on Google. If you evaluate the site in the first  several weeks that the site has been added to the index you may be placed well,  but check again in about 8 to 10 weeks for more realistic expectations on where  your site will normally reside so you can start improvements.

  • Google Sandbox Effect Started
    This isn’t talked about  much, but I have seen in highly competitive industries such as real estate  site’s not even get listed in the Google index until other sites have started to  link to it. They can sit in the sandbox all alone for as long as six months
    while Google evaluates where they belong organically. A good plan is to do  article writing for links during this period to start building links. Another  recommendation is to do press releases during this period to start building  legitimate links as well.

  • Algorithm Updates/Link Juice Lost
    With the Panda/Farmer  update having penalized many article syndication sites, I feel that Paul has  some good insight here in that your site may have had links from these sites  that were penalized and so your site dropped in placement as well.

  • Malware
    Don’t think you have it? Well if you have a  WordPress blog on-domain, you’d better be monitoring. Why wait until Google has  you banned or blocked in the organic results. It is better to proactively scan  your site and WordPress files on a regular basis. I was even hacked and never  had been before. It can happen to the best of us with serious consequences.

  • Server Issues
    Has your site been down? We have several  clients where they are hosted on small no name companies and on their Google
    Webmaster Control Panel the robot is constantly reporting it cannot find or  access files. Move to a new host when possible if you are seeing this problem.

  • Robot.txt File Problems
    Webmasters can get carried away  with permissions to the Google spider. I’ve seen two situations where the  webmaster inadvertently disallowed access in this important file that all search  engine indexing spiders access before they spider your website. Make sure you  have the correct permissions and block only the files you need to block.

  • Penalization
    Did your last SEO firm or webmaster use  “black hat” techniques, hidden links, and keyword stuffing to get you organic
    placement before? How about keyword dense text the same color as your page  background? Think you are clean? Think again. I saw hidden text on a large  attorney website that had been installed by their website designer to scam the
    system. Don’t get your website penalized by these tactics. Google will not be  mocked.

  • Broken Links
    Check and check again. For blogs you can  use a plugin. For other sites use Dreamweaver to scan for broken links.

  • Duplicate Content
    I install on my site meta tags that  show me to be the content owner. Make sure when you add new content pages that
    you tag yourself in the code as the owner. Google is getting pretty smart on  this one, but there are still scrapper sites that may grab your content. When I  find them I send a cease and desist notice to the webmaster and if they don’t  remove my content I report them and the page to Google’s spam department and if  I get really made to their web host with a take down notice. Don’t make yourself  crazy over this, but it is a good idea to check your top trafficked pages with  online scanning tools. I use Copyscape and Dustball for this.

  • The Google Dance
    Grab your partner right? No, the  Google Dance is a phenomena where your search results will fluctuate wildly the  first week and sometime two weeks after Google does a big algorithm update. Hang  on and don’t freak out the first time you check your placement. Check again in  one week and then in a second before you start remediation just to make sure you
    aren’t dancing with Google. If you are your site will pop back up at the end of  the dance. Maybe not in the exact position, but nearly where you were before.

I think Paul nailed the ten topics in the article, the comments on each topic  are mine garnered from years of experience.

Blogging Off-Domain Does It Work? Part III

Okay if you’ve read the posts this week, this is the solution if you can only blog off-site. First, based on our case study, we just don’t recommend blogging off-domain at this point. If you can only blog off-domain, I strongly recommend you evaluate organic placement for your off-domain blog separately. If your blog shows for your keyword on Google.com then I would consider continuing to blog off-domain and point links to your parent website. You may actually be able to place organically with your off-domain blog if you have been blogging for a while and you are not in a competitive industry.

If your off-domain blog does not place organically for your keywords then I would stop all blogging efforts there. I would instead take the money and time that I had invested in blogging and use it to start building on-site on-domain content. That content might be in the form of

  • free downloadable white papers
  • feature articles
  • monthly press releases
  • online newsletters
  • additional website pages

You can do double duty with some of these types of items by disseminating them on Google Knol, American Chronicle, GoArticles, and article syndication sites in order to get inbound links.

I would strongly recommend that you review your current off-domain blogging approach as all blogging is not equal. Blogging is really only a good, rather a great SEO strategy for you when you are blogging on-domain. If you just can’t blog on-domain, I would use the time and dollars to build parent website content and value instead of spending that on off-domain blogging at this time.

If you need on-domain blog writing, remember we are the blog experts in the industry. We invite you to visit our blog writing services page for information on pricing and to review writing samples.

Blogging-Off Domain Does It Work? Part II

If your blog cannot be built on-domain what should you do? There are some situations where you just cannot build an on-domain blog. Some situations may be where you are using a template driven website and you really do not have your own server space and so cannot install WordPress, you have an e-commerce site and just cannot include the technology to run a blog on the server, or you are hosted on a Windows server and cannot install PHP which is needed for WordPress.

If you have any of these scenarios, isn’t off-domain blogging still good for you? I used to say yes, but let’s look at a case study done recently for a real estate firm.

This client could not install an on-domain blog as their website was a template driven website and they did not have “real” server space. We set up a GoDaddy.com domain and hosting to house their off-domain WordPress blog. We blogged for almost six month using keyword dense phrases. At the end of the study period, we evaluated. Did the off-domain blog bump up the parent domain due to one way inbound links and keyword dense blog posts pointing to their parent domain?

What we found was that the strategy of off-site blogging was not workable. The parent domain got no “SEO juice” from our blogging efforts. Not only did organic placement not improve, but the off-domain blog itself was not showing for the keywords we were using either.

You can run some searches yourself on this website yourself to see that we started out no where and ended up no where. The parent domain is www.MarcoIslandLuxuryEstates.com and the blogsite is www.Marco-Island-Luxury-Estates.com. If you look, you will see that the blog domain is not in the top 100 results. The parent website has been slowly moving up in the SERPs but when analysis is done on links to the parent domain, Google is not recording the links from the blog as a factor.

The key take away from this post is that unless you heavily promote and create a link strategy for your off-domain blog to build it up in Google, the site has no “authority” on Google and the other search engines and so one way inbound links from the off-domain blog to the parent website mean nothing to Google in regards to organic placement.

If you are going to invest time and money to promote, create links and push placement for an off-domain blog in order to help the parent domain, wouldn’t the investment and time be much better spent on the parent domain instead?

Make sure to read my recommendations on Friday on what you should do instead of having an off-domain blog.