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    The New Website Optimization is De-Optimization

    July 10, 2013 - By Nancy McCord

    Yes that’s right the new way to optimize your website for organic placement is to de-optimize it. Here are some of the things others in my industry feel that Google is targeting and applying penalties for at this time: 1. Link title tags – this used to be a good…

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  • Google - News & Trends - Search Engine Optimization

    Google – First the Carrot and Then the Stick!

    July 5, 2013 - By Nancy McCord

    If you’ve been in the web industry as long as I have (since 2001) you would have seen Google’s purchase of Urchin Statistics which became Google Analytics. It used to be that a website owner very carefully guarded their website activity; what generated clicks, page paths, traffic, and trends. When…

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  • Google - Search Engine Optimization - Web Content

    Site Placement 101

    July 3, 2013 - By Nancy McCord

    Have you experienced the Google smackdown and lost your organic placement? Have you dropped from the first page of results to the second or worse yet to so far back you cannot even find your own site? If this is your case, what can you do – anything? Here is…

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  • Google - Search Engine Optimization

    Penguin 2.0 Were You Affected

    July 1, 2013 - By Nancy McCord

    Last month Google rolled out a pretty big update to its Penguin anti-spam algorithm update, but this is the last time you’ll see Penguin with a number. First, Google has stated that it will no longer roll out separate Penguin and Panda updates, it will simply rollout out improvements MONTHLY…

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