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  • Google - News & Trends - Search Engine Optimization

    Google – First the Carrot and Then the Stick!

    July 5, 2013 - By Nancy McCord

    If you’ve been in the web industry as long as I have (since 2001) you would have seen Google’s purchase of Urchin Statistics which became Google Analytics. It used to be that a website owner very carefully guarded their website activity; what generated clicks, page paths, traffic, and trends. When…

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  • Google - Search Engine Optimization - Web Content

    Site Placement 101

    July 3, 2013 - By Nancy McCord

    Have you experienced the Google smackdown and lost your organic placement? Have you dropped from the first page of results to the second or worse yet to so far back you cannot even find your own site? If this is your case, what can you do – anything? Here is…

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    Penguin 2.0 Were You Affected

    July 1, 2013 - By Nancy McCord

    Last month Google rolled out a pretty big update to its Penguin anti-spam algorithm update, but this is the last time you’ll see Penguin with a number. First, Google has stated that it will no longer roll out separate Penguin and Panda updates, it will simply rollout out improvements MONTHLY…

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    Inbound Marketing – Where to Invest Your Time?

    May 29, 2013 - By Nancy McCord

    With link building right now being a big no-no while the Penguin 2.0 shakedown continues this week, the big question is where should you invest your time to improve your organic placement? Here are my top tips and suggestions and where I invest my own time in regards to inbound…

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