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  • Google - Search Engine Optimization

    Google Aggressively Takes on Website Optimization as Web Spam Part I

    November 5, 2012 - By Nancy McCord

    In the last thirty to sixty days Google has been changing and tweaking their algorithm and has also quietly been updating and changing its webmaster guidelines.  Here are just a few things that you should know just in case you missed them. New disavow link tool – not to be…

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  • Google - Search Engine Optimization

    Google and the Disavow Link Tool Best Practices

    November 2, 2012 - By Nancy McCord

    This is an excellent video that really reveals what links Google is really rewarding and which links Google is actually penalizing your website in their index for. First, it is important to hear in Matt Cutts’ (top Google Web Spam Engineer) own words in the lead-in to the video what links…

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

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  • Google - Search Engine Optimization

    Confidence Equals Sales

    October 12, 2012 - By Nancy McCord

    Sure you’ve seen sites like this on the web; ones that have no phone number, no address, and just a contact form, but they want you to buy! Do you? I don’t! Especially if I am comparison shopping. In fact, I’ll pay more to know that I am dealing with…

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  • Google - Search Engine Optimization

    Google’s New AuthorRank Part II

    October 10, 2012 - By Nancy McCord

    Continued from Monday. In February of this year there was more chatter in my industry about AuthorRank. Here is a great background article to review for a fuller picture. “AuthorRank could be more disruptive than all of the Panda updates combined. ”  AJ Kohn It appears that AuthorRank will factor into…

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