Did you know that most likely only 15% of your Facebook Business Page status updates are actually seen on your fans’ walls? Scary isn’t it, to know that the time you spend in keeping your Facebook wall updated may actually have marginal impact. Why? It’s about EdgeRank and share-ability. Just…
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HootSuite Adds Yammer to Networks List
HootSuite has recently added Google+ to its linkable social networks and now has just added Yammer as well. Yammer is a business-related social network. Businesses like IBM are using Yammer for interaction between employees. With popularity growing, some are considering Yammer as a new place to network similar to LinkedIn.…
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Is Social Media Worth the Time? How to Tell
When you are busy there is no easier and faster task you want to drop than to stop updating your social media sites like Twitter and Facebook, but is that wise? Before you drop updating social media sites, make sure you are not hurting your web presence first. How can you tell if…
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What Social Media is NOT
My firm is actively involved in social media, not only for my own business, but as a content provider. From my experience I have found that clients typically misunderstand the purpose and have different expectations about using social media to promote their business. Social Media is NOT: A platform for…