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    Generative Engine Optimization (GEO): The Future of Digital Marketing

    July 2, 2025 - By Nancy McCord

    Search Engine Optimization (SEO) has been the foundation of digital marketing for years, guiding how businesses create content to rank higher in search engine results. But with the rise of generative AI technologies like ChatGPT, Bard, and Bing’s AI-driven search, traditional SEO is evolving into something new—Generative Engine Optimization, or…

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