My firm has one employee and eight independent contractors. It is important for your business just like mine, that you clearly differentiate how you work with, manage, and treat each separate group of team members. The IRS has very specific guidelines on when an Independent Contractor is really an employee.…
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Dealing with Negative Reviews in a Good Way
Anyone who has been in business for a while has certainly had a bad review at some point or another. The review may have been warranted or may have been unfair. What really doesn’t matter is if the review is true, but how you handle it. Here are two excellent…
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Managing Your Web Reputation, One Review At A Time
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Lead Conversions – Metrics Part Three
I’ve saved the best and most important metric for the last post this week. Lead conversions or requests for information coming from your website (from organic search placement) are typically the top metric that top level executives watch to determine if their website is successful. Website design is important but…
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Our Recommended Strategy for Google+
Dear Friend, Our February 2012 newsletter issue, is an important newsletter about my thoughts on Google+ and the strategic actions that I feel you should take now. Although my firm does not offer client services yet for Google+ account updates or business page updates, what you should do about Google+…
