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  • Google - Search Engine Optimization

    Huge Change in Google Algorithm Coming in December/January

    December 14, 2009 - By Nancy McCord

    Not to worry, Google has said that they will hold this huge algorithm update until after the holidays, but except a new algorithm called Caffeine to roll out late December early January. Huge updates and strategic changes end up with names. The last really massive one that turned webmaster’s world…

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
  • Google AdWords - News & Trends

    When Should You Raise Your AdWords Budget?

    December 11, 2009 - By Nancy McCord

    On Wednesday this week I wrote about when you should consider dropping your AdWords budget, now let’s talk about when you should consider raising it. 1. If you are not tracking conversions or leads I would not consider raising an AdWords advertising budget until those tools are implemented. If you…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    How to improve lead generation in Google Ads.

    The Google Ads Setting That is Wasting Your Lead Gen Budget

    October 22, 2025
    Put Google Ads to work for you with new AI tools.

    The Value of Using a Google Partner for Google Ads Management

    June 21, 2023
  • Google AdWords - News & Trends

    When Should You Lower Your AdWords Budget?

    December 9, 2009 - By Nancy McCord

    Most everyone know when to increase their AdWords budget, but many do not know when they should start to lower their AdWords budget. Here are a few tips to consider as you review your own AdWords budget and decide if you should keep it the same or lower your budget.…

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    Related Posts

    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    How to improve lead generation in Google Ads.

    The Google Ads Setting That is Wasting Your Lead Gen Budget

    October 22, 2025
    Put Google Ads to work for you with new AI tools.

    The Value of Using a Google Partner for Google Ads Management

    June 21, 2023
  • Tips

    Creating a File Shortcut in Office Applications

    December 7, 2009 - By Nancy McCord

    I think that you will love this neat little shortcut that I have been using, if you don’t know about it already. Follow the instructions below to add a shortcut link on the system file menu screen for any Microsoft Office Applications. Now, I just wish Microsoft would allow me…

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    Digital Marketing and Microsoft Ads Account Suspensions

    Why is My Microsoft Ads Account Suspended?

    October 14, 2025
    What to Know About the CCPA that Takes Effect January 1, 2020

    The California Consumer Privacy Act (CCPA) Takes Effect January 1, 2020 – What to Know

    November 13, 2019
    Incorporating Social Media Into Your Internet Marketing Strategy

    Incorporating Social Media Into Your Internet Marketing Strategy

    November 11, 2019
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  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
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  • Feb 18, 2026 Stop Chasing Ghosts: How to Get Better Qualified Leads
  • Feb 11, 2026 The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

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