Tag Archives: Twitter

Using Twitter at at Conference or Trade Show

How to use Twitter at an event or conference.
How to use Twitter at an event or conference.

Are you at a trade show or conference and want to tweet out what is happening? It’s easy.

Download the Twitter app for your phone at the Apple Store or Google Play.

Enter in your Twitter credentials to allow your desktop activity to be synced with your mobile activity.

At your next event, look near the entry for the hashtags your event is using. You may see something like #WebConf2019 for Web Conference 2019. At the end of our tweet add the hashtag. See my example below:

Seeing and learning today with our team at #WebConf2019.

I recommend when you are at a trade show or conference that you attach quick pics to your tweet using your smartphone. Simply take your photo, save to your phone’s gallery and then craft your tweet. After the hashtag click the paperclip icon to add a photo from your gallery and click tweet!

It is very easy, fun, and your tweet becomes searchable with the event hashtag. Remember you don’t need to be perfect when you tweet at an event, but be in the moment and capture the essence of the fun and what you are learning.

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Social Media? Not Using It – Lose It

Not Using It? Lose It!
Not Using It? Lose It!

Social media is about connecting. One of my pet peeves is for business websites to have social media icons to various platforms, but they have not updated them for months or sometimes years.

My rule is, if you are not using it – lose it!

We all have our favorite social media accounts to use and some of us will use more than others, but if you are going to have the icon on your website, you should try to do one update a week and at the minimum of once a month. If you cannot keep on top of that consider farming out your social media updates to an employee or contactor.

When you are operating in a competitive market, social media interaction may be the one thing that helps differentiate you from your competitors. Especially if you are providing value to users in the things you are doing on social media.

It does not have to be difficult to keep your platforms updated. You can use an application like Hootsuite or Sendible to schedule, repeat, and save updates to reuse. In fact with Hootsuite, you can even send the same update to multiple profiles with one click.

Don’t make things hard for yourself, boost traffic and engage clients with the smart use of social media.

 

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Is there Still a Place for Social Media in Your Marketing Program?

Solutions for your business that make sense.
Solutions for your business that make sense.

As more businesses work to tighten where they are spending their advertising budgets, some are dropping social media out of their marketing mix.

Advertising your website and services using Pay per Click is great, as it generates immediate traffic and increases the potential of sales, but social media also should have a place in every business’ marketing plan.

Not all businesses will need Twitter or Google+ status updates, but most businesses should be posting to Facebook and working to engage prospects in that arena.

For many clients, Facebook is the strongest and most important social media platform. Add Facebook pay per click advertising to the mix and your Facebook activity and comments on ads can really skyrocket. It is not unusual for a client who is really working Facebook to have over 5,000+ active users.

I have personally found that for some businesses, Facebook user’s will post comments on their ads which will need moderation to protect your reputation and to shape your message. Even though I never drive traffic to a Facebook page with their pay per click advertising, we always will get adjunct likes and follows just by the nature of advertising there.

I have one client who is getting great leads from Facebook at a third or even less, than the lead cost they spend at AdWords. Tie in Facebook remarketing and I have seen leads at under $5 a conversion.

But, it all starts with great Facebook status updates, integration with your website and blog, and at least 200 followers to make sense.

 

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We Do More When It Comes to Social Media

Nancy McCord
“Just Nancy” – My Point of View for Today.

We are different and truly focused on quality and content when it comes to social media writing.

Here’s how:

  1. We use only American writers.
  2. We use only college educated, mature professional writers.
  3. We hand select the background information for our team of 10 writers.
  4. We decide what keywords will be used in your hashtags when used.
  5. We have four social media installers, who load the content in our writer’s portal and schedule your updates.
  6. We have an master’s graduate proofread all your content after it has been installed in our writer’s portal before being published.

But our service does not stop there…

The day your update is to appear, we verify that it has published and republish it if the time was missed.

We will typically touch an update we write (even Twitter) 8 times from start to finish/publish. If you are looking for quality content, turn key operation, and an attention to detail from your social media writers and managers, we invite you to review our programs for Twitter, Facebook, LinkedIn and Google+.

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How to Cater to Your Twitter Audience

Cater to your Twitter audience, do you know how to do that? Do you know how to get more <3 (hearts – Twitter’s version of likes)?

Here’s What I Do to Cater to My Twitter Audience

  1. Choose your topic carefully.
  2. Make your topic into hashtags.
  3. Offer snippets with value – like tips.
  4. Link to your specific service page.
  5. Use your resources and paraphrase.
  6. Be unique, but informative.
  7. Use your own name with Twitter.
  8. Focus on one area/service.
  9. Schedule your tweets ahead.
  10. Post at set times.
Get More Hearts on Twitter with This Strategy
Get More Hearts on Twitter Using My Strategy

Interestingly enough I have two twitter accounts, one for my business mccordweb and a personal one nancymccord. I have found that even though I feed the same content out to both accounts, I get many more hearts on my personal account.

For me, I post #AdWords Tips and #AdWords Trivia. I use my study information from my AdWords exams to reveal short little nuggets about AdWords from reports, studies, training materials, or my own knowledge.

In all cases I am linking to my own services page, but I am finding that followers will heart me and then retweet my post all repointing traffic to my own website service.

By taking this new strategic focus just this month, I have noticed how many more likes and shares I have been getting. I will be continuing to work this program to grow my fan base strategically in one of my own core services.

Do you need help creating a similar Twitter strategy for your own business? Check out our Twitter writing services today.

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As Search Shrinks, Social Grows

Man having an idea!
Mobile has shaken the world of search.

As a void is created in search by the changes that the mobile web has brought about, social media is filling the gap by becoming the “go to” location for reviews and personal recommendation.

Is Search (As We Know It) Dying” is an excellent point of view and a great read for today.  As the author notes, social media icons like Facebook are deep into development for the next generation of search and mobile use. One of the biggest pushes are for artificial intelligence and personalized assistants; keeping users tied in and connected.

Take into account activity on social networks, where queries like “I am visiting London, England next week, what have you done or loved that I should make sure to put on my to do list?” are commonplace and readily answered by friends, family and acquaintances.

Although users have loved, then hated, and now appear to love again social sites like Facebook and LinkedIn, I am seeing more businesses and consultants feel that it is now time to get serious about establishing and keeping a presence on these social media sites.

Courtney Danyel (the author of the aforementioned article) puts it all succinctly in this ending comment, “In the long run, brands and businesses focusing the majority of their energy on optimizing for search will face the inevitability of stunted reach and growth.” I could not agree more.

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