As a Google Partner and Google AdWords Account Manager, creating the Google Shopping Data Feed for some clients is a real stumbling block to them using Google Shopping Campaigns and Product Listing Ads.
Several shopping carts make the creation of your Google Data Feed easy (like BigCommerce) and others like WooCommerce are buggy and sometimes do not validate when imported into the Google Merchant Center. I am not sure if the problems some of my clients have had with WooCommerce are due to user error or the actual application.
That being said, if you just cannot figure the feed structure out or do not have the time, AdWords Dynamic Search Ads may be a good workaround for you.
With Dynamic Search Ads, Google takes what it knows about your website from spidering it for Google.com and then automatically matches queries to the exact location on your website, auto-filling in your ad’s title and ad’s destination URL. With a little bit of tweaking using negative keywords or selecting words that must appear on pages Google will show with your ads, you can do a pretty good job with website coverage for an ecommerce store.
Although these ads will not appear with images like Product Listing Ads will, it allows you to get wide advertising coverage of the products in your store while you work to figure out how to get your Merchant Feed set up and validated.
Need savvy help with your AdWords account? Check out our ratings and services for Google AdWords.
