In the last 30 days, I have seen an escalation of click costs in AdWords across the board. Here’s how you can combat that trend and get lower cost clicks. Move to Maximum Click Bidding If you have been using manual bidding with an eCPC component, now may be the…
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Why You Should Only Use a Google Partner for AdWords
As a Google Partner specializing in AdWords, I want to share several key benefits with readers as to why working with a Google Partner in AdWords is important. 1. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam every…
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Placing Organically for More Than Your Business Name
If you only place for your own business name, (which is totally not difficult as that is the name plastered all over your website), it is time to get busy! First – find out what you should be placing on Do some keyword research. If you are using Google AdWords,…
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What’s Your Mobile Security IQ?
This past month, my husband’s identity was stolen and my access to our bank account was hacked. In my husband’s case a credit card was opened in his name. In my case my online bank user name, password and PIN was used to raise credit limits and then steal over…
