October 2016 – Page 2 – McCord Web Services The Web Authority

October 17, 2016October 14, 2016

Looking to Increase Your Website Traffic?

Google Partner Badge — McCord Web Services is a Google Partner.

For small business owners getting traffic to their website is how you get the phone to ring and boost sales, but how can you do just that?

From my experience, although I love blogging for SEO and to create website stickiness, I don’t typically find that blogging gets people to call you to buy your services. I do however find that for small to medium sized businesses that AdWords is excellent for getting the phone to ring.

I like the professional version of AdWords better than AdWords Express due to the degree of control and robust tools to diagnose account problems. I highly encourage you to work with an experienced AdWords account manager as they are not all equal in skill or competency in helping new and small businesses get the most from AdWords.

To help business owners understand how AdWords activity translates I always try to assist them with conversion tracking implementation and website phone call tracking. With statistical data that AdWords has generated phone calls and email leads, a business owner can evaluate the success of an AdWords marketing program and allot more funding to boost results even further.

If you are looking for an experienced and savvy account manager, I invite you to review the reviews of our service on our website. I’d be glad to chat with your personally about your business needs.

October 12, 2016October 8, 2016

Quality Control When It Comes to Blogging is Job One

We take blog writing quality seriously. Do you?

Even if you buy only one blog post a month from us, our quality control does not change.

Just what do we do when it comes to quality control with our blog writing services?

I personally create each blog post title and select the background article/information for our team of over 10 professional writers to use to create your unique content.
We have a professional editor with a Master’s Degree proofread each and every blog post before we accept them from our writers.
We have a team of content specialists do your WordPress installation, select categories, tags, and select and install an image to match the content of your blog post.

But we don’t stop there…

4. The publishing day of your blog post, we click into your blog to assure that the post has published, looks good, the white space is correct and that the image is appropriate.

5. If there is a problem, we correct it before nearly anyone in your audience has had a chance to read the post. We publish our blogs at 3:00 am Eastern Time and review them before 7:00 am each morning.

That is some serious quality control! We mean business when we say we provide premium quality blog content. As the owner of McCord Web Services, I invite you to check out our blog writing services today and check prices.

October 10, 2016October 8, 2016

When It Comes to AdWords Management More Expensive is Not Better

As a Google Partner and AdWords Certified Professional for over ten years I can easily say that I know AdWords.

What makes the difference in my services and those of others in the industry?

Personal attention. Although we have a specific program, as your account manager I am accessible. If you have questions, I will have the answers. I have personally found that our degree of personal attention and communication when your program is first set up and running is very important.
We have a specific process for AdWords setup. I have found from experience that working your account daily during the first four weeks allows for better testing and quick identification of what works for your account and what does not. It is the nimble and proactive attention that helps your account get started in performing for you fast. Others may only work your account once a week or once a month.
We have an hourly rate. Other services will bill 10% or more of your ad spend with a minimum charge. For example one firm I know of charges $699 a month even if your ad spend is $2,500. They only check your account once a week and are not available by phone but once a month. We on the other had bill $799 for set up and first four weeks of account management and then $300 the second four weeks, and follow a pricing grid from $185 to $425 for our management fee monthly based on your ad group numbers and ad spend. Prices come out lower for most clients than with other services.

I told one client who started with another firm and then stopped their services, due to non-performance, and came to us that I could charge him more if he felt that was the deciding factor of AdWords account management capability.

My feeling is that you can pay more but will not get the same high level of quality service as we provide for Google AdWords with other service firms. There is a reason why Google considers us in the top 5% of all Google Partners – it’s performance for our clients and attention to even the smallest details. Find out for yourself why with a free consultation.

October 5, 2016September 30, 2016

Asurion – The Best Protection for Your Smartphone

If you do business via smartphone like me, to have your phone go on the fritz is enough to have you pull your hair out. I use a Samsung Galaxy S5 and am not really wanting to upgrade to have a not waterproof phone or one that may burn me when I hold it. With my phone on the fritz and having just returned from vacation, I needed help fast.

For two years I have had extra insurance coverage for my phone and that of my staff. We use Asurion through Verizon. In less than 30 minutes on the phone with Verizon and then less than 10 minutes with Asurion, I had a new refurbished phone on the way.

I was concerned about getting a refurbished phone, but I have to say the phone I got had a brand new battery, looked sparkling clean and totally new. Glitchy behavior gone, my smartphone is now back to work and my old phone returned in the mail – all with totally no hassle.

I am so pleased with the process that I wrote this post just because I felt it important to share with my readers the service, speed, and hassle-free solution that Asurion has provided.

Thanks Asurion! My refurbished phone is great and I’d never know it was not brand spanking new.

Oh, P.S. I got a free one year no question warranty on the replacement phone giving me total peace of mind.