I wanted to share this quick Google AdWords account management tip with you today as I just got off the phone with a Googler about it. (Thanks Eric for the info!)
I have had a few accounts in the last few days have new ad text disapproved with the message that there was a destination URL mismatch.
This is what Google said – this is new and just creating ad disapprovals.
The ad path that you use must be the same in one ad group.
So, if before you used for let’s say for a pest control firm several different path fields in your display URL, your ads are, and will be getting flagged for disapproval.
Example:
First Ad
Path one: local-pest-control
Path two: services
Second Ad
Path one: free-pest
Path two: identification
Now both ads must have the same path one and path two fields.
Use AdWords Editor to quickly and easily set ads to have the same path within the same ad group so you won’t run into this problem.
First, I am not being paid for this review, I just found the app and love it.
Here’s how I am using SMS Scheduler
Create Repeat Reminder Messages for Employees
I use SMS Scheduler to create and send out messages to my team:
to remind them of weekly deadlines
to remind them of the weeks they will be paid
to encourage them to update TeamUp with their work status
Create Repeat Messages to Uplift My Kids
I use SMS Scheduler to create and send out messages to my kids and family.
send uplifting personal notes, quotes, and reminders to call
remind kids to check bank statements in family Google Drive
to let them know my personal travel schedule
Not only does the app send out messages in bulk to multiple people easily at one time, but you can set these messages up to send once, or to repeat weekly, monthly or yearly.
I just recently sent a message to all of my kids to remind them of their big brother’s birthday and to make sure to send him a Happy Birthday note.
Inside the app, I like that I can see a history of my sends and even repeat a message from the history. Personally for me, with family members, I set up weekly notes, but then once a week change them up and let them to go out on the original schedule, that way my kids don’t even know I am using an app to stay in touch with them on a regular basis.
I have even used the app to send myself text reminders of important things I need to do or see.
SMS Scheduler – an app that has become part of my productivity arsenal.
High Bounce Rate – Continued from Monday April 3, 2017.
Dealing with a high bounce rate on your website? Here are my recommendations for what to do to try to solve the problem.
First, don’t get spun up. Not every page needs to have a low bounce rate of 40% to 65%. I have found that blog posts and informational articles, which may be driving traffic to your website, may also have a high bounce rate.
If this is the case, I recommend the following actions:
Put the page to work for you. Feature your newsletter subscription link, video links, and even AdSense advertising ads on those high traffic, yet high bounce rate pages. Understand that they are doorways into your site and work to market your own site on these pages with banners, icons, and interactivity like video embeds.
Second, if you have content and service pages that are really meaningful to your business and they have a bounce rate in the high 70%’s, I would tag them for a content review.
If this is the case, I recommend the following actions:
Review your meta tags, you may be getting traffic that is not targeted to your page content. Review your meta title and meta description tags. Do they make sense based on the content of the page? Should they be updated to be more reflective of what the reader will find when they click in?
Review your page content with a careful eye for detail. Are you supplying content that is engaging or just supplying information. Do you have a call to action on the page, do you have links to your contact form, are you using an app like Drift to get the person online chatting with you, are you addressing a pain point and supplying solutions with related information on other pages drawing the reader in farther to your content?
Are you driving untargeted Google AdWords traffic to your page and paying for a click where what you are offering on your page does not match keywords that are being triggered? As AdWords experts find out more about our programs to solve this issue.
Bounce rate is determined to be high if it is over 75%, however there can be acceptable reasons for a high bounce rate, but a high bounce rate does require careful review.
What is the Bounce Rate?
The bounce rate is recorded for you in Google Analytics by page in the Behavior section > Site Content section, and as a site average on the overview page.
Several years ago the average and target bounce rate for a good website was 46.9%. Now with more users on mobile devices, the bounce rate has skyrocketed.
Google states that this drastic change to bounce rate is due in part to the fact that mobile users may start a search on your site and move to a desktop to finish up a review or purchase. Page views have also decreased in this same time period from over 3 or so pages viewed per session to now about 1.5 pages per session – all driven by mobile activity.
Identifying a High Bounce Rate
To address a website’s high bounce rate, knowledge is power. First, it is important to understand what causes a high bounce rate.
You’ll get a high bounce rate if the page content does not engage the reader. This is a good flag to review your page and consider additions, video, additional links to other information.
You’ll get a high bounce rate if the content is not what the reader was looking for. This is a good flag to review your content, your meta tags, and your paid advertising.
You’ll get a high bounce rate if you supplied the content the reader wanted and they had no need to go further. It is not uncommon to see how bounce rates on articles and blog posts.
What Should You Do Next?
You’ll want to look at the pages that have a high bounce rate score and identify if changes should be done to the content. Check out my Wednesday post this week for the continuation of this article.