High Bounce Rate – Continued from Monday April 3, 2017.
Dealing with a high bounce rate on your website? Here are my recommendations for what to do to try to solve the problem.
First, don’t get spun up. Not every page needs to have a low bounce rate of 40% to 65%. I have found that blog posts and informational articles, which may be driving traffic to your website, may also have a high bounce rate.
If this is the case, I recommend the following actions:
Put the page to work for you. Feature your newsletter subscription link, video links, and even AdSense advertising ads on those high traffic, yet high bounce rate pages. Understand that they are doorways into your site and work to market your own site on these pages with banners, icons, and interactivity like video embeds.
Second, if you have content and service pages that are really meaningful to your business and they have a bounce rate in the high 70%’s, I would tag them for a content review.
If this is the case, I recommend the following actions:
Review your meta tags, you may be getting traffic that is not targeted to your page content. Review your meta title and meta description tags. Do they make sense based on the content of the page? Should they be updated to be more reflective of what the reader will find when they click in?
Review your page content with a careful eye for detail. Are you supplying content that is engaging or just supplying information. Do you have a call to action on the page, do you have links to your contact form, are you using an app like Drift to get the person online chatting with you, are you addressing a pain point and supplying solutions with related information on other pages drawing the reader in farther to your content?
Are you driving untargeted Google AdWords traffic to your page and paying for a click where what you are offering on your page does not match keywords that are being triggered? As AdWords experts find out more about our programs to solve this issue.
We offer professional by the hour content consulting and website content writing services. I invite you to visit my website to learn more about how we can help you to lower a high bounce rate on your website.