Skip to content

  • About
  • Services
Posted on January 15, 2018January 12, 2018 by Nancy McCord

Low Budget AdWords

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display.
We Are a Google Partner Specializing in Search Marketing, Shopping, Mobile, and Display.

Low budget AdWords – is there such a thing? Yes, AdWords has a number of programs that work even for low budget accounts. Here are my suggestions.

AdWords Express
Get good results with a relatively low budget in a semi automated program that targets ads to customers in your local area. You can now remove keywords that Google auto selects that you do not like and you only have to create one ad.

Be careful when you start set up that you really think about your goal or you will end up with ads for phone calls only or those that never show your phone number.

Do not run multiple ads at a time as each ad has it’s own budget and does not share one account budget.

AdWords Dynamic Search Ads and Remarketing
For clients who do not have high expectations for performance and are not relying on AdWords to drive a high number of clicks Dynamic Search Ads and remarketing may be a good choice.

To effectively use Dynamic Search Ads your website really should be 30 to 50 pages or more. Little sites simply will not get traction in this program.

Remarketing ads may take two to six months to build up the cookie list is traffic is low. For remarketing ads to show in the Display network you’ll need 100 cookie sets and for remarketing for search ads or RLSA you’ll need 1,000 cookie sets. For small businesses it may take more than one month to get the 100 cookie sets.

If you are looking for a savvy AdWords Manager to help you get going with AdWords or to discuss your options, visit our website to find out more about how we can help you with AdWords.

CategoriesAdWords, AdWords Account Management, AdWords Manager, AdWords Services TagsAdWords, AdWords Account Management Services, AdWords Manager

Post navigation

Previous PostPrevious Is there Still a Place for Social Media in Your Marketing Program?
Next PostNext Social Media? Not Using It – Lose It

 

 

Google Partner in Google Ads

Microsoft Advertising Partner

Locations:
Fredericksburg, Virginia Region
Harrisonburg, Virginia Region

Serving businesses nationwide since 2001.

www.mccordweb.com

Facebook Twitter LinkedIn Business Page Instagram YouTube Our Blog

Search

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label

Learn with Help from Christopher Harper

Christopher Harper

Find Out More About Christopher and Our Team.

Get Our Articles by Email

Recent Posts

  • The Web Authority
  • The Unexpected Impact of Old Web Pages on AI Search and Ad Results
  • Support for Our Federal Employees in this Trying Time
  • Starting Today 2-15-25 Google Starts Digital Fingerprinting
  • Reporting Payments to McCord Web Services for 2024
  • Google Ads Shows Year Over Year Click Cost Increases
  • New Certifications for Our Team in Digital Advertising
  • Navigating the US Antitrust Trial Over Google Ads
  • Google Ads Update
  • Google Affirms Support for Third-Party Cookies in Chrome: What It Means for Your Ads

Categories

Archives

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
Proudly powered by WordPress