Yes, organic search results have shrunk in your traffic reports due to a change in how people are now using search engines. Here’s why.
Search Advertising
By search engines boosting search ads on the results page, getting rid of ads on the right sidebar on many devices, and by making the ads larger with site links and other helpful extensions, readers are clicking ads versus scrolling down the page to find organic results.
Smaller Screens
As more viewers are searching on tablets and smartphones, the organic placements are increasingly difficult to find and require too much effort to scroll to. Viewers are instead staying on the first screen they are shown that typically have location specific results which appear to be very relevant to their search – even though these are typically paid listings.
Competition
Businesses are finding that to be highly competitive in their marketplace, they simply must be in pay per click and need to have top positioning on the page. Because organic results have slipped so far below ads and Google My Business organic listings, businesses are having to pay for advertising to be seen.
If you need exposure and need AdWords to help drive it, I encourage you to review our AdWords Manager services page. Pricing will be increasing soon, so now’s a good time to start a program at lower set up fees.
