Skip to content
The Web Authority

Smart Digital Marketing, Real Business Results – McCord Web Services

  • About
  • Services
  • About
  • Services
AdWords - AdWords Account Management - AdWords Manager - AdWords Services - Google Ads - Google AdWords

Consumers Embrace Pay Per Click Ads

July 4, 2018 - By Nancy McCord
Nancy McCord a Google Partner and Bing Partner
Nancy McCord a Google Partner and Bing Partner

Consumers have embraced pay per click ads! No longer do users of Google or Bing scroll to see the organic search results, rather they are clicking the first and second pay per click ads on a page, and especially when on a smartphone.

Over the years,  pay per click ads have become more relevant than even the organic listings. And, as the organic listings are getting harder to find, click activity is happening at the top of the page.

With the advent of personalized search, sophisticated device tracking, and a myriad of ad extensions that selectively show, tailored to the user’s history, intent, and location, pay per click is usurping the place of organic search results on the Web.

As user’s hurry to make decisions and want information tailored to their personal needs, the dynamic nature and relevancy of ad serving is revolutionizing web searches.

With deep sitelinks, listings of services, current promotions, maps of your store location, and click to call buttons, these new ad versions are attractive for consumers to click and give immediate results.

As we watch many client accounts, we see pay per click traffic numbers are on the rise and organic numbers are declining in our monthly Google Analytics action reports. For businesses this sets a new landscape for the Web – one that is now pay to play, and it’s big business for Google and Bing.

Think that you don’t need to get involved in pay per click advertising? Take a careful review of the search results page on your desktop and smartphone. With shrinking organic real estate and with most organic search results now below the page fold, consumers are making decisions and clicking on ads and in many cases not even looking at organic listings.

If you are ready to try Google Ads, Bing Ads or just learn more about pay per click advertising, I invite you to browse our website at www.McCordWeb.com.

 

Bing AdsGoogle AdsGoogle AdWords

Related Posts

AI's Impact on PPC Marketing Strategies and Google Ads

The Unexpected Impact of Old Web Pages on AI Search and Ad Results

May 20, 2025
Team reviewing a proposal from McCord Web Services.

Navigating the US Antitrust Trial Over Google Ads

November 22, 2024
Google Partner Badge

Google Ads Update

November 22, 2024

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label

Our Recent Posts

  • Aug 27, 2025 Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm
  • Aug 13, 2025 Top Rated Google Ads Management Service Provider
  • Jul 31, 2025 Google Suggests We Can Trust its AI: Do They Back it Up?
  • Jul 24, 2025 Improve Your Google Ads Strategy with the Ads Transparency Center
  • Jul 23, 2025 Unraveling the Google Ads Revenue Mystery: Why Your Numbers Don’t Always Align (and What to Do About It)

Post Categories

Share Our Content

© 2025 McCord Web Services LLC. All Rights Reserved.
Graceful Theme by Optima Themes

Article Archive

Post Categories

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label