As more businesses work to tighten where they are spending their advertising budgets, some are dropping social media out of their marketing mix. Advertising your website and services using Pay per Click is great, as it generates immediate traffic and increases the potential of sales, but social media also should…
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Are More Demanding Customers Coming Your Way?
Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. “Near Me” searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%.…
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Bing Ads a Great Place for Medical Professionals
Many businesses only consider advertising on Google AdWords, but for many businesses, Bing Ads should be considered a viable adjunct to AdWords. For many of my clients (but not all), Bing Ads brings in lower cost conversions than AdWords. For medical professionals, I’ve had good success in most markets in…
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Rebecca McCord – Virginia Tech Graduating Senior
Our very own Rebecca A. McCord is a graduating senior at Virginia Tech. She is seeking full-time employment in the Washington D.C. region in the national defense and/or security field. Her major is BAIS in National Security and Foreign Affairs with minors in Leadership, Russian, International Public Policy and Global…
