Google announced a permanent change two weeks ago in regards to how it displays Google AdWords ads. If you’ve been oblivious to this change, make sure to go to Google.com and look – it is naked to the right of the organic results, but don’t expect the page to stay that way.…
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AdWords Standard Beats AdWords Express
I had a client who wanted to promote a new service in Manhattan, New York but wanted to spend $200 to $300 for clicks for a 30 day period. The price of her service is about $900 a pop. She wanted to move back into an old AdWords Express program…
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Google Gets Serious About Mobile in New Announcement
Just this past week Google announced that it was ramping up its organic sorting algorithm to enhance placement for mobile-friendly websites. The flip side of that is that sites that are not mobile-friendly will be getting pushed down in the listings. Google did not a big caveat… If the site…
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The Power of Social Activity in LinkedIn
We are seeing more clients start to get active on LinkedIn as a way to boost their business and it makes perfect sense for some industry professionals to really spend some time building their presence there. For those that are just getting started on using LinkedIn, here are my “power” tips…
