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    Get on Google+ Guide

    April 11, 2016 - By Nancy McCord

    I consider activity on Google+ important for business owners. The real SEO and search benefits are however not achieved by updating your Google+ Business page, but rather your Google+ personal page. So, how can you connect with others to start building your Google+ empire and improved rankings for your company…

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    The Importance of Google and Bing Business Pages

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  • Google - Google AdWords

    Google Removed Sidebar Ads – What Happened to Advertisers? Part Two

    April 6, 2016 - By Nancy McCord

    Continued from Monday. The full impact of what happens to AdWords advertisers is not known yet, but the data is flowing. For now it appears that for advertisers not limited by budget: Clicks have dropped Impressions have dropped CTR has improved Average cost per click has increased about 5% Cost…

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  • Google - Google AdWords

    Google Removed Sidebar Ads – What Happened to Advertisers? Part One

    April 4, 2016 - By Nancy McCord

    It may still be too soon to know what impact the removal of the sidebar ads from Google will have for AdWords advertisers, but here’s some of the data from the number of clients that we manage for the last month. Client Results Not Limited by Budget – Large Ad…

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  • Search Engine Optimization - Video

    Not Making Videos? Now’s the Time to Reconsider

    March 30, 2016 - By Nancy McCord

    With organic results being pushed down below the fold, with the shrinking space on mobile screens leaving nearly no room after ads, how can you get your website to show for organic or unpaid searches? It is simple, use videos posted on YouTube which Google will preferentially index and show…

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    Stop Chasing Ghosts: How to Get Better Qualified Leads

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    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
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