If you are not budget restrained, meaning that you have additional marketing dollars to spend, here is a quick primer on how to know if it makes sense to increase your Google Ads spending budget. First, look at your campaign level results and sort the data for yesterday. If you…
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How To Compete Against A Competitor With Deep Pockets
In Google Ads, you can compete effectively against large competitors who are spending a lot of money on Google Ads with a few creative approaches. First, consider taking the gloves off. We will routinely target competitor names in very competitive spaces. Our ad text will show dynamic keyword insertion and…
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Hackers Want Your Reputation and Credentials
Site reputation – that’s what hackers want to steal from you for their own personal gain. Don’t think that you need to just be using WordPress to become a victim. I’ve seen regular HTML website fall prey to hack attacks too. It typically all starts with your user name and…
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Managing Your Web Reputation, One Review At A Time
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What to Consider Before Doing Search Engine Optimization
Search engine optimization is not for every website. Although search engine optimization can really improve the organic search results for some websites, there are a couple of considerations when search engine optimization should not be considered and maybe a full site redesign may be a better investment of money and…
