On May 25th the European Union’s (EU) new security policy goes into force. Even if you are not located in the EU, you should do a careful review as you may still be able to be sighted with a penalty as website visitors may be located in the EU. Below…
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Why Do Click Costs Increase Sometimes in AdWords?
Have you noticed conversions dropping in your AdWords account? Is this followed by an increase in cost per click to appear on the first page of search results? Why would this happen? First, it is very important to remember that Google AdWords is an auction. The highest bidder does not…
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What Does It Mean When WordPress Removes a Plugin?
Just today WordFence notified me that the Feedburner WordPress plugin had been removed from WordPress.org. What does that exactly mean for you? When a plugin is removed from WordPress.org it means either the plugin has been compromised, it does not work with current WordPress versions, or that it has been abandoned. …
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AdWords – Low Search Volume Keywords Explained
As a Google Partner and long time professionally certified AdWords account manager I would like to demystify what is happening when AdWords marks some of your keywords as “Low Search Volume”. First, we routinely delete these keywords in an AdWords account, but only for mature accounts and only after we…
