Facebook pay per click advertising – does it work? Should I use it? The answer to both questions is yes and yes. First does it work? Yes Facebook pay per click advertising does work to drive traffic to your website or Facebook page – you choose where you want the…
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Use Different Keywords for Organic Placement
As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click. Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we…
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Adding Staff So We Can Grow
We have recently moved some of our long time staff into AdWords to assist with our growing client base. These are not new employees but rather employees that work very closely with me, are my family members, and are staff who have been working closely with me for years in many…
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It’s the Page Speed Load Time That Hurts Your Sales
Continued from Monday. Google says that as your site load speed increases from 1 to 7 seconds, your bounce rate increases 113%. Missed opportunities; bounced prospects means missed sales. I tested my own website against a number of other sites on the Google Test My Site tool and here’s what…
