AdWords Manager – Page 15 – The Web Authority

September 17, 2018September 14, 2018

The Value of Our Monthly Google Ads Strategy Call

We Are a Google Partner Specializing in Search Marketing. — We Are a Google Partner Specializing in Search Marketing and Search Optimization.

We love to provide the best Google Ads consulting and management service possible to our clients. At all levels of our service, we provide time for a monthly strategy call.

Here’s the value of a monthly call:

We get a chance to check our current Google Ads strategy against your needs.
We get feedback from you on what is trending in your business and in sales so as to rearrange our program if needed.
We get an opportunity to review your budget to keep on track with your marketing plan and revise budgets up or down.

I personally find that when we have regular feedback from the client in regards to how Google Ads is working for them, that performance is better and customer satisfaction with Google pay per click is higher.

As team members who participate in your success, the synergy between business owner and myself allows better targeting of Google Ads activity to match your business needs.

September 10, 2018August 30, 2018

Are More Demanding Customers Coming Your Way?

Nancy C. McCord CEO of McCord Web Services

Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends

Customers are more demanding.
“Near Me” searches have decreased by 150% over the last 2 years.
Use of a zip code in a search query has declined 30%.

Google data shows that consumers want more useful information, more personalization, and more immediacy.

The reason for the decrease in activity on “near me” and zip code specific searches are that consumers expect the results to be location and self-specific. This change has been driven by the mobile micro-moment, as Google calls it, – the I want to know, I want to buy, I want to go mentality.

One important trend that you can leverage on your website and in Google AdWords due to dynamic keyword insertion is the use of “best” in a search query. Consumers want the “best” toothbrush, “best” web designer, “best” lawyer and so on.

In fact in the research Google states that “best” related keyword search activity has grown by 80% in the past two years.

In addition, consumers are demanding personalized localization – meaning the delivery of results that are uniquely personal and based on their own location. Mobile apps leverage results by GPS location and websites can enhance results by providing location cues and data sortable by location.

In addition to more localization, Google has identified that 50% of all mobile users will typically make an immediate purchase after a successful mobile search.

Google is identifying other important trends and sharing them with Google Partners as we work to leverage this information to help our client’s better market their products and services on Google AdWords.

August 22, 2018August 17, 2018

Google Ads Report Editor Dashboards

Our clients and our team love the new Report Editor and Dashboards.

It used to take my team 8 to 10 hours of time to prepare, create, and send out our monthly client AdWords reports. Now with the Google Ads Report Editor and Dashboard reporting we are able to cut our reporting time in half.

The Google Ads Report Editor is a powerful tool to create custom reports. I use the Report Editor heavily, but I like it best for being able to import these reports into Dashboards that I can set up to run on demand or on a schedule.

It is time consuming to set up the reports and Dashboard. It will typically take me from 18 to 36 minutes per Dashboard. But, clients love the data, and I love the ability to tell a visually interesting story of what is happening with a client’s Google Ads account.

I will typically start my Dashboard out with my own custom commentary, show an account scorecard for total account activity at a glance. Then I get into the meat – I will import bar graphs of clicks and conversions by day of the week, table data for campaigns and ad groups, pie charts of clicks by device and activity by conversion source.

If the client likes a specific report like a keyword detail or location of people that have clicked their ad, it is easy to create those reports in the Report Editor and add them to a Dashboard.

For large accounts we will set up both weekly and monthly Dashboards. If you want to know more about our Google Ads consulting services, I invite you to visit our website today.

August 20, 2018August 17, 2018

Google Ads Introduces Responsive Search Ads

New to Google Ads are responsive search ads. Not all accounts will see this option yet, but for many of our big accounts we are starting set up now.

A responsive text ads consists of the following items.

Six 30 character headlines.
Two 90 character descriptions.
A final URL.
Two 15 character paths.

Additionally Google gives some additional best practices for setting up your responsive search ads.

Google recommends only using a keyword in your account or dynamic keyword insertion in two of your six headlines. They recommend that other headlines mention, price, shipping, a unique feature, or a special promotion.

When Google Ads renders the ads your ad assets can be bundled in any number of ways by device. You may see three headlines, two headlines, or one head line and a description, or even two headlines and one description. It is all Google Ads choice.

Setting up the responsive search ads take about 12 to 18 minutes each. We are currently testing versions in client accounts. Will they convert better than a typical search ad? Google Ads says yes, so the time investment to create them is valuable.

To find out more about our AdWords consulting services, please visit our website.