Yes, organic search results have shrunk in your traffic reports due to a change in how people are now using search engines. Here’s why. Search Advertising By search engines boosting search ads on the results page, getting rid of ads on the right sidebar on many devices, and by making the ads larger…
AdWords
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Not Sure AdWords is Working? Stop and Find Out!
If you are not sure that AdWords is working for you, I encourage you to stop your advertising and find out. Here’s what happened for two of our clients… Both are doctors and both decided that AdWords clicks were too expensive and both stopped AdWords. Within a week, both medical…
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Machine Learning Initiatives for AdWords – Part Two
Machine Learning – Continued from Monday. Google AdWords is specifically using advanced machine learning via artificial intelligence in its automated bidding algorithms. Target CPA (Cost per Acquisition) bidding, Maximize Conversions, and Maximum Clicks are just samples of new bidding algorithms that can be used in AdWords accounts. Each algorithm has…
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Machine Learning Initiatives for AdWords – Part One
Machine learning, it is the new buzz in our industry. Machine learning is using computers via artificial intelligence to predict actions. Machine learning can be used for Smart Bidding in Google AdWords and can even predict performance of activity based on your keywords and budget. With products like Universal App Campaigns and Smart…
