The new AdWords interface – you love it or hate it. I have to say that I am coming around to loving it. When the interface was first introduced late last year, I really hated it. I found it difficult to use, hard to find the data I needed to…
AdWords
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Use Different Keywords for Organic Placement
As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click. Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we…
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Adding Staff So We Can Grow
We have recently moved some of our long time staff into AdWords to assist with our growing client base. These are not new employees but rather employees that work very closely with me, are my family members, and are staff who have been working closely with me for years in many…
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Why AdWords Ads Work
AdWords ads work because they are relevant! It used to be that a person who used Google looked for the organic listings as they were near the top of the page and it was commonly thought that they were more authentic. That is not the case today. Google in its…
