As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click. Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we…
AdWords
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Adding Staff So We Can Grow
We have recently moved some of our long time staff into AdWords to assist with our growing client base. These are not new employees but rather employees that work very closely with me, are my family members, and are staff who have been working closely with me for years in many…
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Why AdWords Ads Work
AdWords ads work because they are relevant! It used to be that a person who used Google looked for the organic listings as they were near the top of the page and it was commonly thought that they were more authentic. That is not the case today. Google in its…
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Mobile Page Speed Now Becomes a Crucial Consideration
Google sent me an interesting tool this past week and I wanted to share it with you. You can view and use the mobile impact tool online https://www.thinkwithgoogle.com/feature/mobile/. This tool allows you to measure the speed and monetary impact from the speed of your clocked website with just a few…
