As more businesses work to tighten where they are spending their advertising budgets, some are dropping social media out of their marketing mix. Advertising your website and services using Pay per Click is great, as it generates immediate traffic and increases the potential of sales, but social media also should…
Tips
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How to Rebut a Negative Review
This is the struggle for businesses and it is real – get a bad online review and how do you deal with it and move beyond it. First, you should not ignore a bad online review. That does not mean that you have to respond to each and every one,…
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Why Reviews Matter
As a Google Local Guide, I review every place I visit and every place I eat. With over 300 reviews and photos uploaded to Google, I am just one of many who are helping Google index local businesses, build reviews and improve the accuracy of Google Maps. Google does not pay…
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Working With Teams
My firm employs a number of staff to assist with Google Ads consulting, social media, and blog writing. Not all staff is located on-site. Here are a few tips on how to communicate and keep staff on track and accountable as well as focused. Use Technology to Communicate Most of…
