I cannot begin to tell you how many times I’ve heard, “I love your newsletter, it has value to me, and now that I need X, I thought to call you first.” If you are not creating great content that is shareable in an e-newsletter format, not only are you…
e-Newsletters
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e-Newsletter Subscriber How To – Build and Nurture
Once you’ve decided that an e-newsletter is an avenue you want to pursue, you’ll find that to start building your subscriber list you just have to start by asking customers for their emails. Consider having your pest control techs ask for emails at service appointments so that as you get…
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Are You Missing the Boat By Not Having an E-Newsletter
Are you missing the boat? You sure are! I cannot begin to tell you how many times I have heard, “I love your newsletter, it has value to me, and now that I need X, I thought to call you first.” If you are not creating great content that is…
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What are the Delivery Challenges for e-Newsletters?
Clients are sometimes shocked when they review their first delivery report for their new e-newsletter. Their 1,000 subscriber list ends up showing that only 10% to 30% of their subscribers actually opened their campaign. From what I have seen with a variety of accounts, the open rate may never top 50%…