Now you’ll be able to choose your own conversion window from 7 to 90 days instead of the previous 30 day window. For many AdWords advertisers, especially those with a higher ticket price, those that encounter more research time in order for a user to make a purchase, this is…
Google AdWords
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Opt-In or Opt-Out for AdWords Locations?
I’ve been carefully reviewing some very interesting data that has come to my attention via a presentation done for a SMX Advanced Presentation By Marta Turek. I would highly recommend that you read this very interesting article Google AdWords Geo-Targeting: Have We All Been Doing It Wrong? Here’s what the…
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How to Develop a Keyword List for Your Organic Strategy
Even though Google says don’t keyword stuff your site or write content using an unnatural keyword density, it is still important to do careful keyword discovery and analysis as part of your content creation strategy. So how do you develop a keyword list that helps you and your writer to keep focus?…
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Using Google AdWords Experiments for Testing
The ability to test using AdWords Experiments has been around for a while, but Google is making it much easier now to do some interesting testing in your account. Here is one of my favorite test scenarios and how to set it up. Test Different Ad Landing Pages for Conversions…
