Just this last week Google AdWords added an “auction insights” icon to AdWords control panels. On certain keywords (on the keyword tab or keyword rollup found on your campaign tab) you may see a small block graph icon. Tick the box next to the keyword and then click the button…
Google AdWords
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Google Cracks Down on Misleading AdWords Service Providers
All third party service providers of Google AdWords™ advertising account set up and management services are being audited. I am in the middle of my compliance review right now. For some businesses who perform Google AdWords™ services, this will be a real wakeup call! I won’t name names, but there…
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Google Statistically Documents AdWords and Organic Click Activity
This is a very interesting article and one worth a quick review if you are advertising on Google AdWords or thinking of advertising on Google AdWords. The title is “Impact of Organic Ranking on Ad Click Incrementality“. The study done by Google, in a nutshell, shows that when an advertiser…
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AdWords Exact Match and Phrase Match Changes Coming in May
AdWords announced this past week that in mid May they will be changing the way they use exact match and phrase match keywords for ad delivery. In the very near future, AdWords will imitate adCenter in using plurals and misspellings of words you have set with these selected match types…
