All third party service providers of Google AdWords™ advertising account set up and management services are being audited. I am in the middle of my compliance review right now. For some businesses who perform Google AdWords™ services, this will be a real wakeup call! I won’t name names, but there…
Google AdWords
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Google Statistically Documents AdWords and Organic Click Activity
This is a very interesting article and one worth a quick review if you are advertising on Google AdWords or thinking of advertising on Google AdWords. The title is “Impact of Organic Ranking on Ad Click Incrementality“. The study done by Google, in a nutshell, shows that when an advertiser…
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AdWords Exact Match and Phrase Match Changes Coming in May
AdWords announced this past week that in mid May they will be changing the way they use exact match and phrase match keywords for ad delivery. In the very near future, AdWords will imitate adCenter in using plurals and misspellings of words you have set with these selected match types…
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Organic Placement and AdWords Ads
AdWords has just released the results of a very interesting review. Although your results may be different it is worth taking a careful look-see. Here’s what the AdWords staff found: On average, for advertisers who appear in the top rank organic slot, 50% of ad clicks are incremental. This means…