Google announced this important notice just this past week: Starting today, we will be updating how we report 1-10 Quality Scores for keywords [https://goo.gl/c4Oi7]. This update only affects reporting. There is no change to ad serving such as how auction-time quality signals affect Ad Rank and CPC. The most significant…
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Mobile Has to Be a Part of Your Google AdWords Equation
I have been managing Google AdWords accounts for around nine years. This depth of experience has given me a unique point of view. Here are a few nuggets to share with you on the topic of mobile. 1. Advertising in the mobile space has to be a part of your Google…
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What Are You Doing to Wean Yourself Off Pay Per Click?
Have you been grumping about your pay per click bill? Do you look at the unpaid listings on Google.com and dream about appearing in the top ten results? If you are only spending your marketing dollars on Google AdWords and not investing in building great content for your website by using…
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Google My Business Explained
If you have been using Google Places or Google+, Google has a new property call Google My Business that you need to be looking at and migrating to. First notice that even if you have been posting on Google+ pages you may not have a Google My Business site. For…
