Quietly this past spring. Google rolled out a new program called Local Guides. Not only did Google create a program to make a community out of people already active in their social space, but is providing perks, mentoring, and recognition for those that participate by writing reviews. The benefit to…
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Mobile as an Important Aspect of Your AdWords Strategy
Showing your Google AdWords ads on mobile is an important part of your overall Google AdWords strategy, but how much should you spend in mobile for best results? For all new AdWords programs, I recommend the following plan to determine just how important mobile is for your overall strategy. 1.…
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Google Says Mobile is a Key Micro Moment
I recently attended a Google Partner seminar online on Mobile Tracking and Reporting for Google AdWords. There were some interesting nuggets that the Google Staff shared with us from the extensive research that Google has done on mobile and its value in the conversion funnel. Here are a few nuggets…
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Why Google+ Still Matters
Google+ is not just another social media site like Facebook or Twitter. It is a Google owned property that Google loves and promotes heavily in its own user experience. If you say you just don’t “get” Google+ let me explain why you should have a presence. 1. It is owned…
