What is the best way to build visibility and traffic on your website as well as to place better organically (unpaid search results)? These three issues really go hand in hand. What you do to build traffic and visibility will typically benefit your site organically. Here are my top picks…
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Use Dynamic Search Ads to Complement Your AdWords Programs
If you are looking for a way to increase AdWords activity in your account while keeping click costs low, make sure you test Dynamic Search Ads. I like to set up a separate campaign for dynamic search advertising instead of just creating dynamic search ads within an existing ad group.…
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My Predictions for the Web for 2015
It’s getting close to the end of the year and I’m getting the jump on the rest with my predictions for what we will see in 2015 on the Web. Here’s what I see as important for my industry and for business owners to take notice of. 1. The Mobile…
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AdWords Conversions Move to the Mobile Space
I manage a large number of AdWords accounts for clients in a wide and diverse sector of businesses. In the last two months I have seen very marked trend – that is the importance of mobile for lead conversions. Of specific note is that for some clients, mobile has become their…