It is not unusual for a new page on your website, or for that matter a new website to place, well initially in the organic search results and then drop in placement over time. Why? Matt Cutts at Google explains why there are fluctuations in organic placement on Google.com in…
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Google AdWords Remarketing Strategies
AdWords remarketing has been around for a while, but AdWords has made some nice changes recently and if you haven’t tried remarketing or tried it previously and did not have success, it is time to try it again. Remarketing audiences are easy to set up. You’ll access the audience creation…
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Blurring the Lines Between Paid and Organic
In 2013, I feel that Google has actively worked to blur the lines between paid and organic. With algorithms that forced businesses aggressively into Google AdWords, advertising that nearly blends in at the top of the page with organic results, Google+ Local ads that look like regular listings, and now…
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Not Provided Keyword Data in Analytics Work Arounds
In Google Analytics almost all organic search activity is being returned with a “not provided” tag masking the actual keywords used to find your content. If you are not advertising in Google AdWords, you may be totally in the dark as to what keywords visitors are using to find your…
