Category: Internet Marketing Service

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How to Get Rid of Ad Overlays When Posting Videos on Your Site

Here are a few web video tips you may find helpful as you consider if you are ready to expand your video postings on your website.

Google loves it when a site uses YouTube for videos, but customers hate putting web videos on YouTube due to the ad overlays.

I recently ran into an issue where we were putting a video on the home page of a website in a key position that is the very first thing any visitor will see. Once loaded to YouTube and embedded in the website my first reaction was URGH look at those ads mid-stream and at the end of the video that stay up obscuring my clients work.

There are two things that you can do to prevent ads on your videos. 1.) Turn off monetization in your YouTube account so ads do not appear on your videos. 2.) Use a free service like the Basic Vimeo account.

You can watch these videos for nice instructions on how to turn off ads in YouTube. It is a 2 step process. First turn off ads and then go into the info/settings of each video travel to the monetize section and turn off for each video.  This video shows you how to turn off the pre-video ad in your channel settings. This is a nice video that explains the second process.  What is important to know is that you are in control of the monetization of your own videos. But by default, it looks like if you don’t manually turn monetization off, Google will slap ads all over the start, middle and end of your video.

Alternatively you can use Vimeo. I like the interface and like that you can customize the player. The downside is that Google loves it’s owner properties. I see YouTube videos in the search results all the time, but would be hard pressed to say that I regularly see Vimeo videos in the search results.

The choice is yours which service you’ll use, but for now, I am actually using both.

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When to Advertise on Facebook

When to Advertise on Facebook
When to Advertise on Facebook

Here are my tips as to when you may want to consider advertising your business and services on Facebook.

One, if you have a relatively low ad budget and want to test if pay per click might be a good option to grow your business, Facebook pay per click advertising is a good match.

Two, if you have customer demographics that fit with the older Facebook user, Facebook advertising may be a good fit for your needs. If your audience is in their 20’s and 30’s consider Instagram instead of Facebook.

I have had clients have success advertising products and services on Facebook. Here are some additional considerations if you decide that you would like to try it out.

One, make sure you are monitoring comments. Readers will post comments to your ads and if you are not watching competitors may even post their own links in the comments.  You can delete any comments you find offensive or not business enhancing. It is not uncommon for trolls to post negative things on your ads, so it is crucial that you be monitoring ad comments.

Two, I do not typically encourage driving Facebook pay per click traffic to your Facebook page but rather to your website so your message is shaped to put you in the best light.

If you need help on strategies or evaluation of Google Ads as an option, make sure to visit our website for more information and pricing.

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Slow Website Page Speed Means Missed Sales

Monitor Your Page Speed
Monitor Your Page Speed

Google says that as your site load speed increases from 1 to 7 seconds, your bounce rate increases 113%. Missed opportunities; bounced prospects means missed sales.

I tested my own website against a number of other sites on the Google Test My Site tool and here’s what I found.

My site www.mccordweb.com – 3 second load, excellent rating, low loss of visitors. My site is a responsive design in PHP and only uses WordPress for the blog.

Industrial company legacy HTML website that is over 8 years old, but the owner is not ready to do an update yet. 7 second load time, fair rating, 26% estimated visitor loss.

Service industry company legacy PHP website that is over 10 years old, but the owner is not ready to do a site update yet. 6 second load time. fair rating, 24% estimated visitor loss.

Doctor’s practice  redone responsive WordPress website, but the owner was not speed-focused. 7 second load time. fair rating, 26% estimated visitor loss.

Technology business newly redone responsive WordPress website with a very glitzy look, but the designer was not speed-focused. 10 second load time. poor rating, 29% estimated visitor loss.

What I have found is that the WordPress sites with the slide show on the home page are not testing well for speed. The PHP based websites that do not have a slide show cover and are more text focused and utilize created AMP pages are testing as speedy.

Need help with your website? Check us out to see how we can help you get a speedy rating and not risk visitor loss.