Category Archives: Social Media

Put Twitter to Work for You

Twitter heads reading your Twitter feed.Ever go to a social networking site and see a new “friend” who has literally thousands of connections? How about at Twitter how do people get this number of people to follow them and find this many people to follow? How can you get this kind of activity on Twitter?

If you’re new to Twitter, start first by searching for people in your field, search on a keyword phrase like Internet marketing, or even just search on your family name. Twitter will return a slew of people who match your category and then click in to just follow as many as possible. You can always delete someone later so initially you are after volume. You will be amazed at how many people in return will choose to follow you.

Then as someone follows you, visit their page to see who they follow and select the people that you want to follow too. It’s that easy. After a while you will find that there are some people who seem to post on Twitter every five minutes. You can select following from your own Twitter sidebar and just block them.

You’ll find that when people first start with Twitter they will write every little thing that they are doing and after a while will settle down. Those that don’t just block them unless you really want to know what they ate for lunch.

What I like about Twitter is the ability to watch literally hundreds of mini blogs in a moment. I pick up interesting tidbits, cool applications, and new blogs all the time. I use Twitter to promote my own blog and to watch what others think are important. I’ve even used Twitter Feed to add my blog posts automatically to Twitter and Twitter applications to bring my Twitter posts automatically to my own blog sidebar. Twitter is just a new version of social media and one that you can put to use for your website and business. The possibilities are endless. If your family and colleagues are on Twitter, you’ll have more the friend and social aspect and you can even make your posts private and available only to them. Twitter is just a cool new way to connect.

Some of the ways you could use Twitter for business are to post new products and links, if you’re a real estate agent post your new listings on Twitter, if you have an ebook you can offer tidbits and link to your purchase page, if you are monetizing your blog point to your blog. Think of what you could do with Twitter to put it to work for you pointing others to your content and online services.

My Twitter ID is McCordWeb, add me to your Twitter panel and I’ll follow you.

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New Blogging Trends for Clients

Click my post title to read what Darren at ProBlogger feels are the five emerging blog trends from his point of view. His blog is a good read and one that I routinely follow, but his is a focus for professional bloggers. So here is my list of blogging trends for clients to consider (not professional bloggers).

Trends in site and design that you should consider implementing as you set up your own business blog:

  1. Slick magazine portal page style blogs are the rage right now versus the typical one or two column blog layout. Here’s an example of that style to consider: http://www.problogger.net/ Notice the use of multiple columns and blocks of content and advertising.
  2. Multiple writers on one blog. Routinely we have two writers on five day a week blogs, but now we’re seeing blogs that we work on have more guest bloggers or staff writers post occasionally on the blog and all are listed on the mast head as writers. You can take this approach too. We’ll help you get started.
  3. Multi-content blogs. Now on this point, I disagree with Darren at ProBlogger. All we do is focused on search engines. You will fragment your message, your search engine authority when you start blogging on many different topics on one blog. This may be fine for some “magazine” style blogsites, but for the typical client to stay on topic is very important. You do not want a pest control blog to be blogging about shoes or how to find coupons to buy a PDA! You need to stay on pest control and service topics. To do otherwise is to chase away your readers.
  4. Soft monetizing of sites. Yes, blogs are moving to include advertising, but for the typical client the only ads you should have on your blog are those pointing to your products and services. I do not know of many people who are really racking in the cash from monetizing their blog. Additionally ads can be distracting and can affect the “look” of the blog. What would work is small ads for your own products, white papers, and coupons for your services.
  5. Integration with other media. Yes, this is a new trend and one you can certainly leverage for your own blog. Introduce a Twitter feed, headlines, and other widgets in the sidebar of your blog site. Connect in new ways with your readers and provide ability for them to interact with you. Get signed up for Google’s Friend Connect as an easy way to implement these new widgets and features without programming skills.

The world of blogging IS changing but not all of ProBlogger’s recommendations are effective for business blog owners. If you need professional writing services for your business blog, consider us first.

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Social Networking for the Busy Professional

Social networking for the busy professional does not have to be hard work.“What to do, what to do… update LinkedIn or Facebook? Yikes, I haven’t even looked at my MySpace site in a month.” The busy professional has a hard time finding time to keep social networking sites up-to-date and they really only work for you when you are actively “working the network”.

This is why I recommend selecting just one social networking site and then sticking with it. For my age group and profession the social networking site of choice is LinkedIn. Most of my clients are there and this is the site that I get the most requests from to add new friends.

College kids and the younger professionals are using Facebook a lot and nearly no one is using MySpace anymore, unless you are a band. The ebb and flow of the popularity of social networking sites makes it hard to choose one and stick with it.

The reason I like LinkedIn is that the set up time was quick and that I do not have to invest a lot of time in maintaining or updating the site. Social networking is not for everyone and some people will simply have more time than others to manage their sites. Others will see no benefit to investing even a millisecond on sites like LinkedIn or Facebook. For me, this is why I like Twitter so much. Twitter is part blog and part social network. Although there isn’t the friend interaction on Twitter, unless you have social friends there, the ability to see what is happening with others in your field in regards to sites they are watching, new information they feel is important, and the speed in which information is shared, is what makes this flavor of social networking popular for the busy professional. Who doesn’t have one nanosecond to write 140 words about what they are doing right now”?

You can follow me in Twitter from the Twitter Feed bar just to the right in my blog’s sidebar. My Twitter ID is McCordWeb. See you there!

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Facebook Thrashes Google Friend Connect

Well the deal is down for the count. Facebook has just stated today that Google’s fledgling Friend Connect violates it’s terms of service and will block its use of their network. You can read the full post here.

Not only is this really bad news for Google as Facebook was the most important site on its implementation list, but it is bad news for Friend Connect users. Without Facebook the other services, other than LinkedIn, in the Friend Connect network are marginally used.

The only way that Friend Connect will really get off the ground is to have other great social networking sites buy into the program.

But does Facebook’s decision surprise you? Not me, Facebook is in talks with MSN so why would MSN want to let Google has access to one of its “cherry” potential properties. Let Microsoft implement its own version of Friend Connect tied in to Facebook and that’s sure to be winning combination and a perfect ad vehicle for Microsoft adCenter – you go Microsoft!

The war between MSN and Google will be ramping up again for sure on this one.

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Twitter Your Way to More Traffic

If you are not using Twitter you may want to strongly consider giving it a whirl. My Twitter site is http://www.twitter.com/mccordweb

I have been having fun with Twitter for about the last 30 days. I went from posting all the time to posting every day or so and include interesting links in my posts.

Twitter is like a mini-blog. I like it, it is easy to use, and I am using it to keep on top of the NOW news on the Web. I have found more really cool applications using Twitter and links from other peoples Tweets than taking the time to read a full blog.

What I like is also the ability to subscribe to Twitter Feeds of others in my industry and real celebrities in my industry as well like Matt Cutts (Google engineer) and Danny Sullivan (SEO guru). I find it hugely interesting to see what they are watching and even seeing their mundane day Tweets as well.

If you are looking for a bit of fun, check out Twitter, you may become addicted too.

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Social Bookmarking – Should You Implement It?

Yes, even if you are not using social bookmarks yourself, you should implement their use on your web pages and blogs. There is a whole sector out there that can help you to promote your site if you allow for the easy tools to allow users to share your information with others.

There are several sites that allow for auto generation of the code that allows for automatic sharing versus many popular sites. If you click our post title you will go to one site that even allows for a variety of configurations.

Some social bookmarking sites give you code to install, others have easy to add Blogger or WordPress widgets, just do a web search and you will find many sites that will help to educate you on the installation and even allow you to select the services that you want to include.

Some of the hot social bookmarking sites on the Web that you will want to include for sure are Digg, Del.icio.us, and StumbleUpon just to name a few. If you have one you like to use not in my short list, just leave it as a comment below.

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