If you are getting tired of the higher click costs on Google AdWords, now may be a good time to take a careful look at advertising on Bing.com using Bing Ads. Bing.com is still showing ads on the right sidebar, and that’s been a preferred and relatively inexpensive position for our…
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Solving Escalating AdWords Click Costs
In the last 30 days, I have seen an escalation of click costs in AdWords across the board. Here’s how you can combat that trend and get lower cost clicks. Move to Maximum Click Bidding If you have been using manual bidding with an eCPC component, now may be the…
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Tips on Handling a Bad Review
Sometimes a well meaning friend will send you a link to a bad review about you or your business that they found online and it can spoil your day. Here are a few things to know about how to handle a bad review. Not all bad reviews need a response…
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Is It Okay to Allow Other to Pick Your Brain?
All paid consultants regardless of the industry deal with this issue – is it okay to let someone pick your brain and when do you try to move them into a paying customer category. For me, I will share information freely with a potential client as I feel that helping…
