We’ve seen it happen in several client accounts so you may want to try this for yourself. One, if you’ve got a great performing campaign…consider revising the landing page with a new look and streamlined content for better performance. Two, a great way to bump a good performing campaign to the…
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Yes, Google AdWords Has An Auction Component
I’ve seen mentioned on the Web in several places that Google AdWords is an auction, and then again in other places that it is not. Finally in Google’s own help information on AdWords they use the “Auction” term. I have long felt that getting to position one on a keyword…
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You’ve Got to Pay to Boost Posts on Facebook
Facebook advertising – it just does not happen magically with the click of a “Boost This” button in your business’ Facebook timeline. I was chatting with the owner of a start up recently and she mentioned that she was advertising on Facebook (at least she thought she was) but missed…
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Our Kids Need to Know Not to Overshare Online
In our new world of no-privacy, we as parents need to be vigilant to let our kids know how to live. We recently had a family crisis with one of our children. The very first thing my husband and I did was to Google the kids’ names involved. Interestingly enough…
