I have two AdWords accounts that I have had in Search and Display Select for several months. I personally hate comingling the two networks in one campaign, but I have to say that this strategy is definitely working for these accounts. In fact, when I move them out of Display…
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As Search Shrinks, Social Grows
As a void is created in search by the changes that the mobile web has brought about, social media is filling the gap by becoming the “go to” location for reviews and personal recommendation. “Is Search (As We Know It) Dying” is an excellent point of view and a great…
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Mobile Spells the Death of Google
I read an article with interest this last week that laid out a very compelling case for the death of search engines. You can read the full article called “Is Search, As We Know It, Dying?” The key takeaway that I have seen on my own is that the increased…
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Google Shopping Best Practices
If you have an online store, you’ll want to be using Google AdWords Google Shopping ads because Google shows pictures of your products mixed in with the organic search results. Does that mean if you are using Google Shopping you should not be using regular AdWords – no absolutely not!…
