It used to be that AdWords Express was easy enough for a business owner to set up and maintain and the results were pretty good for low budget accounts. But lately, Google seems to be delivering untargeted results. Here’s an example. A client asked me to set up an AdWords…
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The New World of SEO
How organic placement is determined on search engines has changed significantly in the past two years. Google states that it evaluates over 200 different factors to determine website placement on their search engine including links, the age of the domain name, some types of social media activity, and quality of content.…
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How to Add Location Specificity to Your Website
I am in the process of building a new website for a client and wanted to share a few of my own tips for adding location specificity to your website. Although these are very simple tips, you would be amazed at how many web designers, who are not SEO-focused, will…
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Blog Writer’s Guide to Image Use – Prevent Copyright Infringement
As a quality blog writing service provider, my firm has developed some best practices over the years in regards to image use and preventing copyright infringement. I wanted to share a few with you in today’s blog post. 1. Use images in your blog posts. It used to be that…
