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  • Google - Search Engine Optimization

    Is AuthorRank or BrandRank Coming for Businesses on Google?

    May 15, 2013 - By Nancy McCord

    Is AuthorRank or BrandRank coming for businesses on Google?  That’s an interesting question and one that I feel Google is leaning toward based on the chatter online, but one I doubt we will see this year. What exactly is BrandRank? First, let’s start with a little bit of detail. This…

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    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026

    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026

    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
  • Google Places - Google Plus

    Google Cracks Down on Fictitious Google+ Local Reviews

    May 13, 2013 - By Nancy McCord

    I knew that eventually Google would address the growing problem of SEO firms selling services to create fictitious Google+ Local reviews, and finally they have. Here is a quote from Google: “For business owners: Be wary of an SEO or reputation management service that promises to generate reviews for your…

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    Man sitting under a banner which says local business at a desk.

    The Importance of Google and Bing Business Pages

    July 24, 2023
    Nancy McCord and Bandit

    Google is Continuing to Test New Google My Business Features and Components

    January 8, 2021
  • Bing

    Skype Is Coming Soon to Your Outloook.com Account

    May 10, 2013 - By Nancy McCord

    My office assistant works remotely and he and I manage our work together through a calendar in Outlook.com, Sky Drive, and Skype. I am excited that soon Microsoft will integrate Skype into Outlook.com making it easier for us to do business. My son is my assistant and when he returned…

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    AI Tools are available now and many at no cost.

    McCord Web Services is Embracing AI

    June 1, 2025
    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    December 30, 2019
  • Google

    Interesting Tidbits on Local Search Results on Google.com

    May 8, 2013 - By Nancy McCord

    Google has focused on delivering more location specific searches in their index partly because of the new focus on mobile, but also because this is what users want. As a result a new focus on search engine optimization to place on location specific keywords has bloomed into a major industry.…

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    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026

    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026

    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
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  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
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