In the last two to three years I have seen a growing trend of specialization on the Web. When I started out in business in 2001, we could do it all for clients: web design, optimization, and site promotion. The Web environment was simpler then. With the advent of e-commerce,…
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Our Recommended Strategy for Google+
Dear Friend, Our February 2012 newsletter issue, is an important newsletter about my thoughts on Google+ and the strategic actions that I feel you should take now. Although my firm does not offer client services yet for Google+ account updates or business page updates, what you should do about Google+…
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Doctors and Online Reviews
I read with interest an article in the Washing on Post on Sunday about how Doctors are combating online reviews by requiring patients to sign that they will not review the doctor or their services online in exchange for keeping the patient’s email address private from third party marketing use.…
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Facebook and EdgeRank Explained
Just as PageRank is to Google.com placement, EdgeRank is to Facebook placement in a reader’s News Feed. In other words, your EdgeRank on Facebook will determine if a fan sees your updates in their News Feeds and where. First, here’s a graphical image from TechCrunch and LiveStream that explains the…
