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    With Facebook and Twitter, Do You Still Need Blogging?

    July 18, 2011 - By Nancy McCord

    Many clients are now investing time and money on keeping Twitter and Facebook updated so with all of that do you still need your blog updated? Absolutely! If your blog is installed under your own domain and resides on your website server then adding to your blog benefits the organic…

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  • Google Places - Tips

    Responding to Unfavorable Online Reviews

    July 15, 2011 - By Nancy McCord

    Getting a bad review online can be maddening, but don’t make it worse by responding without putting in a lot of thought to how your own response will be perceived by other future customers. I have a client who had a very poor review. When you are in business, you…

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    The Importance of Google and Bing Business Pages

    July 24, 2023
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    Google is Continuing to Test New Google My Business Features and Components

    January 8, 2021
  • Google AdWords - News & Trends

    Know Your Cost Per Acquisition to Be Profitable with AdWords

    July 13, 2011 - By Nancy McCord

    To use pay per click advertising successfully you really need to know what your cost per acquisition is or rather how much you are willing to spend to get a new customer and still have profit left over. Without knowing your cost per acquisition, you can actually be paying Google…

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    June 3, 2026

    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
  • Google Analytics - News & Trends

    Are You Watching Your Website Stats? Why Not?

    July 11, 2011 - By Nancy McCord

    You can’t find out if your website is working for you if you never take a look at your website statistics! It is great to have a website and every business should have one, but sometimes just having one is not enough. Sometimes you need to “nurture” and “feed” your…

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    Privacy Changes Drive Google to Sunset Universal Analytics in Favor of G4

    April 6, 2022
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    June 25, 2021
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  • Jun 17, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune
  • Jun 03, 2026 Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
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