There is a difference between writing for a website and writing for a blog. Here is a short list showing the differences between the two. Web Writing 1. Written with marketing action and focus on features and benefits. 2. Desired action is to get a client to contact the office…
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Google Explains the Name HotPot
Google sent me a note on Twitter when I tweeted about Google HotPot recently when I had blogged about it last week. Turns out there actually is a story behind this queer name they chose for their terrific new online review interface. “Hot pot, the dish, is about community. You…
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It’s Christmas Eve!
I want to take this moment to thank all my readers and clients for this past year. I have enjoyed tremendously working, communicating, and sharing with each one of you and look forward to a wonderful new year ahead. Have a Merry Christmas tomorrow and next week a Happy New…
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Are You Watching Your Website Stats? Why Not?
You can’t find out if your website is working for you if you never take a look at your website statistics! It is great to have a website and every business should have one, but sometimes just having one is not enough. Sometimes you need to “nurture” and “feed” your…
