For many clients online advertising is done in addition to direct mail, print advertising, flyers, and Yellow Page advertising. For some online advertising is the only type of advertising that is done. When should you consider advertising offline once you have an online presence? Here are my tips: 1. If…
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Google’s Instant Search Results
This past week Google announced that its search results would be instantaneous. Meaning specifically that indexing the web every week or every month just had to go! They have to spider the web continuously to provide up the second results. Sounds like Google is feeling the pinch with the popularity…
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Huge Change in Google Algorithm Coming in December/January
Not to worry, Google has said that they will hold this huge algorithm update until after the holidays, but except a new algorithm called Caffeine to roll out late December early January. Huge updates and strategic changes end up with names. The last really massive one that turned webmaster’s world…
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When Should You Raise Your AdWords Budget?
On Wednesday this week I wrote about when you should consider dropping your AdWords budget, now let’s talk about when you should consider raising it. 1. If you are not tracking conversions or leads I would not consider raising an AdWords advertising budget until those tools are implemented. If you…
