I had a colleague contact me about a prospect the other day. They said their long time client wanted to promote a new service but they did not want to do pay per click, maybe remarketing or social media instead. The prospective customer told me he had a new seasonal…
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Weighing Your Options for Website Redesign Work
Many legacy website owners are now looking at upgrading their websites to leverage new technologies but what type of site should you consider as you weigh your options? WordPress Websites Pros and Cons I have a love/hate relationship with WordPress. I love the power and adaptability. I love the free…
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AdWords Remarketing Tips
Remarketing is an important tool that is easy to set up in Google AdWords. However, make sure you understand some details before you do set up. Some accounts will never be able to run remarketing programs. If you are in some types of insurance (workman’s comp) and are a physician,…
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Goals from Analytics to AdWords
Take the extra time to link your Google Analytics account to your Google AdWords account and get the added bonus of being able to flow in Google Analytics Goals as conversions or valuable actions into Google AdWords. Here’s what I do for many of my clients. Once I have administrative…
