AdWords Account Management – Page 5 – McCord Web Services The Web Authority

October 31, 2016October 29, 2016

AdWords New Click to Message

Click to message ad appearance. — Click to Message in Action.

Click to Message ad extensions were enabled in all AdWords accounts this past week. Since then, many clients have had questions about this new extension.

What to Know About Click to Message

First this new feature is an extension. That means that it will not always appear under or above your AdWords ad text. Google will choose when to show this extension and only when your bid is high enough, the quality score good, and it is relevant to your user.

One big key is that as this is a text message, you will never see it on your desktop, but rather your smartphone and possible tablet.

The other question from clients is will I see the texts, can I set auto responders. First off, the click interacts with the users phone and own texting app. So you have to input into the extension a phone number that can receive texts. You will not see texts in the AdWords interface but rather your phone.

We can auto populate a message that auto fills the persons screen who has clicked to text you so that you know what service or product they are asking about, but the extension does not allow for more robust features like auto responders.

For more detailed information on Click to Message, please visit the Google AdWords announcement page.

If you need help with AdWords, as a Google Partner, McCord Web Services would be glad to help you. Visit our AdWords Account Management page for more information.

October 17, 2016October 14, 2016

Looking to Increase Your Website Traffic?

Google Partner Badge — McCord Web Services is a Google Partner.

For small business owners getting traffic to their website is how you get the phone to ring and boost sales, but how can you do just that?

From my experience, although I love blogging for SEO and to create website stickiness, I don’t typically find that blogging gets people to call you to buy your services. I do however find that for small to medium sized businesses that AdWords is excellent for getting the phone to ring.

I like the professional version of AdWords better than AdWords Express due to the degree of control and robust tools to diagnose account problems. I highly encourage you to work with an experienced AdWords account manager as they are not all equal in skill or competency in helping new and small businesses get the most from AdWords.

To help business owners understand how AdWords activity translates I always try to assist them with conversion tracking implementation and website phone call tracking. With statistical data that AdWords has generated phone calls and email leads, a business owner can evaluate the success of an AdWords marketing program and allot more funding to boost results even further.

If you are looking for an experienced and savvy account manager, I invite you to review the reviews of our service on our website. I’d be glad to chat with your personally about your business needs.

September 28, 2016September 8, 2016

What Do-It-Yourself AdWords Managers Miss

Expect the unexpected. — What will you be missing in AdWords when you manage yourself.

If you are a do-it-yourself AdWords account manager for your own business, and have never hired a professional manager, here are some things that you may be missing out on using that will boost performance.

Extensions
I frequently see that a diy (do it yourself) AdWords manager does not understand the power of using extensions. Most frequently callouts and location extensions are not being used. Sitelinks may not be tailored to the ad group, and phone extensions are set up to not use Google Forwarding and recording calls as conversions.

Bidding Strategies
More frequently than not, I see manual bidding used in self-managed AdWords account. Using automated bidding you may see up to a 30% boost in traffic. Using CPA bidding or cost per acquisition bidding you may see a drop in clicks but as much as a 20% increase in conversions.

Ad Text
Most frequently I see that account owners who are managing their own AdWords accounts are not using dynamic keyword insertion in ad text. Using dynamic keyword insertion increases conversions. When ads are A/B tested with and without dynamic keyword insertion, those that insert the keywords always out perform the other ads.

If you have been managing your own AdWords account and frequently think that AdWords is not performing or is simply too expensive, it is time to get professional help.

With over 10 year of professional AdWords account management experience, McCord Web Services is the resource you need to whip your AdWords account into shape and have it start performing for you.

September 26, 2016September 8, 2016

Understanding AdWords Targeting Settings

Nancy McCord — “Just Nancy” – My Point of View for Today.

Do-It-Yourself AdWords account managers, meaning business owners that manage AdWords themselves, frequently change the recommended settings for targeting thinking that they will get better performance.

Here’s what to know about targeting settings in the campaign tab.

You’ll find the settings that I am talking about by accessing the Campaign tab, then Settings and then looking for Locations, and Location Options.

Open up the Location Options settings by clicking the -. Inside you will see two settings, Target and Exclude. Google does mark two as recommended, but for a diy AdWords managed account I will typically see that a business owner has changed one or both of these.

Target

I have found that many diy account owners feel that by clicking Target and selecting “people in my targeted area” or “people searching for or showing interest in my targeted area” that they will get better performance than using the recommended setting which is “people in, searching for, or showing interest”.

I have found that this is not the case. In many cases Internet Service providers will show a different location for a user than the area you are targeting. Or your prospective customer may be working outside, yet living in, the area that you are targeting.

I have found that you will drop traffic using this setting and negatively impact performance.

Exclude

The recommended setting here is “people in, searching for or showing interesting in my excluded locations”. I will however see many diy AdWords account managers select to exclude “people in my excluded location” instead.

This change from recommended may also in many cases limit your AdWords account or allow ads to show when you really would not want them to show.

Changing both settings for an AdWords account may impact impressions, clicks, click through, and lower the quality of lead conversions.

If you are a diy AdWords manager, you may be missing opportunities to boost AdWords performance.

Find out how McCord Web Services, a Google Partner and certified by Google in AdWords Management, can make a significant difference in your AdWords’ account performance by visiting our website today.