AdWords Management Services – McCord Web Services The Web Authority

April 3, 2019March 28, 2019

What Makes Us Different From Other Google Ads Managers?

What makes us different than other Google Ads managers is our expertise and proof by Certification and our Google Partner status.

Many webmasters, web designers, and even marketing agencies can hang out their shingle and advertise that they can help with Google Ads account management, but it is the certification and Google Partner status, or lack there of, that is the real difference.

A Google Partner is a Certified Individual who runs an advertising agency – and works with clients in volume. Although being a Google Ads Certified Professional is important, being a Google Partner means that you are seriously in business providing Google Ads services to clients – not working Google Ads as a part time gig or managing one or two clients.

Google Partners, as part of their certification and maintenance of certification of Partner status, have to show and prove to Google that they are client responsive, knowledgeable via certifications, are transparent in advertising of their services and transparent in account management. We even have to supply to Google a copy of the reports we send to clients and have our website copy vetted.

A Google Partner is held to a higher standard by Google and so you can trust that you are working with true professionals that are knowledgeable of the Google Ads interface and manage a number of client accounts effectively.

There is a difference in quality and knowledge between those that are Google Ads Certified and those that are not. Make the right choice for your needs.

When you are ready to kick your Google Ads advertising up a notch consider us – true Google Ads professionals and a Google Partner.

May 21, 2018May 16, 2018

How to Evaluate Automated Bidding Methods in Google AdWords

We Are a Google Partner Specializing in Search Marketing.

Should you use automated bidding methods in Google AdWords? The answer is both yes and no. Google AdWords aggressively requests for you to use automated bidding when they feel that you may get more conversions.

Before you jump in and change to maximum click bidding, target CPA bidding or maximize conversion bidding evaluate if Google will really have enough data to properly serve your account.

Here’s what I have seen in client accounts – if there are less than 15 to 20 conversions in any ad groups in a campaign and Google recommends target CPA bidding or maximize conversions, your click traffic will drop significantly and your cost per conversion will increase. Your cost per click will go through the roof.

If you have 15 to 20 conversions in a 30 day period, Google AdWords may very effectively be able to increase conversions and lower costs.

I caution moving directly into these bidding algorithms without these conversion numbers, even if AdWords says there will be an improvement.

When I do enable automated bidding, I very carefully monitor costs and conversion numbers. I have seen these automated bidding algorithms crash top performing accounts or crazily line Google’s pockets with cash by boosting up the cost per click to numbers I would never choose to bid to.

As always, if you need help with Google AdWords account management, we invite you to check out our credentials, services and pricing.

March 28, 2018March 23, 2018

The New AdWords Interface – Machine Learning at Scale

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display. — We Are a Google Partner Specializing in Search Marketing,, Mobile, and Display.

The new AdWords interface – you love it or hate it. I have to say that I am coming around to loving it.

When the interface was first introduced late last year, I really hated it. I found it difficult to use, hard to find the data I needed to make strategic decisions, and irritating that Google was continually flipping me into the interface from the regular older version.

But, AdWords has told us (account managers) get used to it, as all accounts will be fully migrated to it this year. Slowly over time, AdWords has turned on features in the new interface that previously were disabled. Now the only item I use regularly that is still in the previous interface are account management rules.

One of the nicest features I like about the new interface is the opportunities tab recommendations that are based on account performance and history. These recommendations are based on AdWords’ and Google’s use of machine learning at scale.

Not every recommendation is right for an account, for example in some niche accounts the keywords that are suggested are not a match for the client’s goals, but in other areas the recommendations do bring in many cases account improvement.

The automation of bidding for many accounts allows me to focus on strategy, testing , ad text and keyword discovery while still allowing me control over click costs.

If you are looking for a savvy, experienced AdWords account management professional, I invite you to visit my website to find out what my AdWords team can do to boost AdWords account performance for you.

March 19, 2018March 16, 2018

Adding Staff So We Can Grow

We have recently moved some of our long time staff into AdWords to assist with our growing client base.

These are not new employees but rather employees that work very closely with me, are my family members, and are staff who have been working closely with me for years in many areas in addition to AdWords.

You may see in your control panel now, new email addresses, if you look in change history. You may see my husband Michael, son Christopher Harper, and daughter Rebecca McCord.

All three have been active in my business for years and have done AdWords reporting previously. They are now being trained under my watchful eye to perform routine account management services.

These routine tasks would be identifying and adding negative keywords, adding new variations of ad text, reviewing accounts for performance anomalies and bringing them to my attention and learning over time how to optimize client accounts.

I will still be reviewing all accounts personally and making all strategic decisions like bidding algorithm changes and budget changes. But now, I have extra eyes to keep track of activity and boost performance for you.