We have recently moved some of our long time staff into AdWords to assist with our growing client base. These are not new employees but rather employees that work very closely with me, are my family members, and are staff who have been working closely with me for years in many…
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Why AdWords Ads Work
AdWords ads work because they are relevant! It used to be that a person who used Google looked for the organic listings as they were near the top of the page and it was commonly thought that they were more authentic. That is not the case today. Google in its…
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Organic Search Results Have Shrunk
Yes, organic search results have shrunk in your traffic reports due to a change in how people are now using search engines. Here’s why. Search Advertising By search engines boosting search ads on the results page, getting rid of ads on the right sidebar on many devices, and by making the ads larger…
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Not Sure AdWords is Working? Stop and Find Out!
If you are not sure that AdWords is working for you, I encourage you to stop your advertising and find out. Here’s what happened for two of our clients… Both are doctors and both decided that AdWords clicks were too expensive and both stopped AdWords. Within a week, both medical…
