Machine learning, it is the new buzz in our industry. Machine learning is using computers via artificial intelligence to predict actions. Machine learning can be used for Smart Bidding in Google AdWords and can even predict performance of activity based on your keywords and budget. With products like Universal App Campaigns and Smart…
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Low Budget AdWords
Low budget AdWords – is there such a thing? Yes, AdWords has a number of programs that work even for low budget accounts. Here are my suggestions. AdWords Express Get good results with a relatively low budget in a semi automated program that targets ads to customers in your local…
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AdWords - AdWords Account Management - AdWords Manager - AdWords Services - Internet Marketing Service
AdWords Post Pay is Best
AdWords post pay is better than AdWords prepay. Why? The clients that post pay their account typically do not have disruptions of service that impact ad serving that pre pay clients do. I have several clients that prefer AdWords pre pay. They like the control of putting the money they…
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AdWords - AdWords Account Management - AdWords Manager - AdWords Services - Internet Marketing Service
Depressed Activity in AdWords – What to Do First
Are you seeing depressed activity in AdWords? What should you do first to try to turn an AdWords account around? As a professional AdWords manager and Google Partner, I troubleshoot AdWords accounts all the time. This December has been particularly troublesome for many businesses in a diverse set of sectors.…
