Smart Digital Marketing, Real Business Results – McCord Web Services
If you are not budget restrained, meaning that you have additional marketing dollars to spend, here is a quick primer on how to know if it makes sense to increase your Google Ads spending budget. First, look at your campaign level results and sort the data for yesterday. If you…
When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…
In our new world where over 65% of all Google.com searches are done on smartphones, what happens to a website that is not mobile-friendly in regards to lead conversions, store sales, and organic placement? The PPC Picture Google has lots to say on this topic of mobile friendliness. For sites…
AdWords Broad Match Modifier Keywords – this is my preferred match type, although I use all in our client accounts. The syntax of this keyword is as follows +GPS +Fleet +Management. Note the +’s directly in front of each keyword that MUST appear in the user’s search query for the…
